2018 Web Design Trends That Businesses Need to Consider
Vivid Color Schemes
In 2014, Google introduced Material Design, and this pushed the limits of the things designers could do up to that point, particularly in terms of color. Due to the success of Material Design and the things it has allowed designers to do with vibrant colors in a controlled setting, designers are given the stamp of approval to do more experimentation with it this year.
Vibrant color schemes could probably be the tamest part of the trend. There will be further experiments in the presence of gradients, photo saturation and double exposure.
Rebellious Typography Options
First of all, this is clearly about the header text and nothing else. The rules that have been established with regards to the legibility of standard test should always be followed. With that being said, header text particularly at the upper portion of a home page is entirely different.
In 2018, there will be a major change in the way this header text is styled. It will become
- oddly spaced
- strangely deformed
- randomly placed
and it is anybody’s guess what other techniques designers will think of.
It goes without saying that web designers will enjoy pushing the limits of text in 2018.
Users have gone through enough training to understand the way websites work such as:
- using the top navigation in locating other pages
- scrolling down a web page to continue reading
- clicking flat, colored buttons to get additional information
With the fundamental principles, designers can now experiment with grids and layouts with the use of unforeseen changes, plus asymmetrical balance as a means to astonish and captivate users throughout their journey.
Experimental Animation and Video
Animation and video are additional ways by which web designers will change design, but not in the ways that we have seen it being used in the past. Demonstration videos, as well as scroll-triggered animations will always be around but in 2018, there will be more experimentation on video usage by means of particle backgrounds, augmented or virtual realities, cinema graphs and animated thumbnail images.
Big and bold animation is not always necessary. This is particularly true nowadays, since colors and typefaces have become bolder and have gone against safer and more traditional norms. In its place, we are going to see more of micro interactions in 2018. Therefore, designers will be able to use animation as a reward for users that engage with websites. Instead of constantly throwing movement at visitors, this slight touch will surprise and please visitors whenever they engage with less noticeable elements on the website.
Source by Karina Popa