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5 best practices for cold email outreach

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Email marketing is a boon for people who know the best ways to attract the attention of the people. In today’s fast-paced world, people have a paucity of time and resources and do not like to spare time to spend on emails that are just showcasing the benefits of any brand.  That is the reason, people may receive tons of emails every day, but open only those which match the interest and has “ something for me” and not just“what the brand is selling”.
 It is our approach to communication that decides whether the email will receive attention or be a part of the spam mails.
Here are a few proven tips to make the cold email outreach success in today’s fast world.
Know what the recipient is looking for
 Identify the target audience/ recipient to whom you wish to reach out to.  Do comprehensive research on his/her requirement and then create a solution for his/her problems/issues.
Give an eye catchy headline
Get a headline that resonates with the requirement of the recipient. It should be crisp and contain the essence of the actual solution that the recipient may be looking for. This should be compelling enough to draw the attention of the recipient to open the mail.
Focus  on “their needs” and not “your offers”
 In the body of the email, focus on the issues that the recipient might be facing. The problem statement needs to be highlighted to make the recipient read the mail till the end
Stick to a particular CTA
 Never put too many solutions or highlight too many issues. Just stick to one particular pain point that the recipient might have and then provide the Call to action ( CTA) for the same while sharing the solution.
Highlight “their benefits “and not your offers”
 Conclude with the possible benefits that the recipient may get by this offering, but never highlight the offer as this may discourage the recipient from taking action.  It should never appear to the recipient that the email is just a piece of advertisement for the product. The email should look as if it is a genuine solution to the problem that he/ she is facing. It should be to the point.
These are some of the proven techniques for cold email outreach campaigns. Will be happy to hear from you all on any new technique that you may have adopted and have worked well.
 Cheers!

Liftgy