E-commerce brand Myntra has decided to exchange its existing logo with a replacement one following a complaint that claimed it had been offensive towards women. The complaint was lodged with the Mumbai Cyber police alleging that the present signage of the web shopping portal is “offensive and insulting to women.”
Naaz Patel, who is related to Avesta Foundation NGO, filed the complaint in December 2020 with the state cyber police. The Mumbai-based activist demanded the removal of the Myntra logo and threatened appropriate action against the corporate just in case they failed in implementing the suggested changes. Before lodging the complaint formally, Patel voiced her opinions online. She mentioned the matter on multiple forums and platforms on social media.
Rashmi Karandikar, DCP, Cyber Crime Department of Mumbai police, told Jagran English that the brand was found to be offensive in nature. An email was sent to the e-commerce firm, following the complaint. After the controversy surrounding the difficulty and backlash received by people, the Flipkart-backed e-commerce giant agreed to vary the company’s logo.
The officials of the corporate decreased for a gathering. They notified that the management of the corporate has decided to revise the brand during a month’s time. Myntra are going to be changing the official logo across all places. they’re already in plans to revise the brand on their website and app. they’re going to additionally follow an equivalent through their promotional and packaging material also. Printing orders for packaging material with the new logo have reportedly been issued by the corporate already. Myntra is yet to unveil the revised logo of the web shopping app.
A logo acts as a medium of communication between the corporate and its target customers and is a crucial think about branding. within the past, there are a couple of incidents where brands faced backlash for his or her logos and promotional mediums. For the unversed, Myntra is one among the most important online retailers for attire and accessories in India. The Flipkart-owned company recently grabbed headlines for its ‘End of Reason Sale.’ the favoured E-commerce site sold 1.1 crore products in just 5 days’ time. The annual winter sale proved to be a huge hit for Myntra because it logged 51% increase within the website traffic during 2020, as compared to the sale that happened in 2019.